Cluedo: Investigating a Multi-Platform Project
It was Mr. Mustard, in the kitchen with... his tablet? Or maybe his smartphone. Maybe even his laptop.
Drimlike recently worked with the publishing house Jungle and toys and games specialist Hasbro in order to adapt the classic board game Cluedo for multiple digital platforms.
The familiar murder mystery game of Cluedo may be timeless, but even classic family entertainment requires a 21st Century revamp. Hasbro, Jungle and Drimlike joined forces to bring the study, the kitchen and the billiard room of the infamous Tudor Mansion firmly into the digital age.
Analyse the clues yourself to see how we created an intriguing and immersive experience...
The Evidence:
Clue 1: Professor Plum would like to list all the suspects in the online Tudor Mansion; where on earth can he make them a profile?
Answer: Online Cluedo!
Clue 2: A reader, snug in his bed, immersed in the Cluedo comic. He needs to visit the website to find more clues to get up but his laptop’s downstairs and he doesn’t want to walk all that way... What can he use instead?
Answer: His tablet!
Clue 3: Once on the site, the user is thrown into the mysterious Tudor Mansion ... But how to create an accessible experience of Cluedo across digital platforms?
Answer: With a hidden object game connected with the clues in comics!
Conclusion:
To blend print and digital media, we chose to craft a responsive (or, mobile-friendly) website as part of the Cluedo world.
Our first approach was fundamentally based on accessibility and the combination of platforms; this concept could be pushed even further to create a comprehensive playing experience for the user.
The Drim Touch: Whatever the concept, we apply our expertise to every project in order to create an experience that’s great fun for the user and totally unique for the brand. The Cluedo project enabled us to tell a story and really cement the link between consumer and brand.
"Our collaboration on this multi-platform project was fantastic. Drimlike are a very friendly and professional team with lots of creativity and ideas; we found their determination to produce top-quality work very reassuring."
Julie Pavillon - Product Marketing Manager for Jungle
"The website is perfectly in line with the comics’ style and values, adding real value as it enables us to connect with young readers accustomed to new technologies. If we had to give a score? 10/10."
To buy comics and connect to the online Cluedo world, visit www.CluedoLaBd.com.
Mystery solved, case closed. Until next time...!